ActiveReaction Case Study: Media

Type of project: Annual post-testing and quality monitoring of TV programmes

Deployed via: TIM-Online™ viewers' panel and video stream

Objective: Our client wished to measure and monitor the impact of several of its in-house-produced television programmes in real-time on a per-second-basis by a large group of viewers for the duration of one year.

Challenge: This type of research was previously only done with a qualitatively driven approach. TIM-Online now enables to conduct such type of research on a quantitative level as well. However, in order to retrieve data via the Internet from large amounts of viewers while they are viewing, a representative panel of ADSL and cable users had to be recruited first. Furthermore, innovative software had to be developed to collect all viewers’ real-time ratings properly.

Solution: A representative sample of viewers participated via their home PCs and broadband Internet connections. All real-time ratings and answers to specific programme-related questions were included in our report. The Data Analyser™ enabled our clients to view all (aggregated or individual) responses, which are simultaneously synchronised with the video material in real-time.

Type of project:	Pre-testing of nation-wide TV commercials
Deployed via:	TIM-Online™ viewers' panel and video stream
Objective:	Before airing the new commercial on TV, our client wanted to assert that the predefined targets of this new commercial had been met. Furthermore, the likeability scores of the target audience on the content of the production itself needed to be tested in advance.
Challenge:	Our client's advertising agency was only able to upload the first draft of the commercial a mere 2 hours before the start of the research project. This left us with very little time to encode and stream the material to the target audience. Secondly, due internal planning constraints at our client's site, we had to deliver a full report on the results within 72 hours.
Solution:	A selected group of viewers from our panel spread out across the entire country were given 2 days to rate the commercial at their convenience at home - via a videostream on their PCs. Whilst looking at the commercial all ratings were registered on a per-second-basis. This dynamic feedback, combined with the qualitative analysis of the likeability peaks and troughs of the commercial, provided our client with very detailed information. This information was then used to adjust the content of the production accordingly, before it was finally broadcast on national TV.

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Type of project:	Annual post-testing and quality monitoring of TV programmes
Deployed via:	TIM-Online™ viewers' panel and video stream
Objective:	Our client wished to measure and monitor the impact of several of its in-house-produced television programmes in real-time on a per-second-basis by a large group of viewers for the duration of one year.
Challenge:	This type of research was previously only done with a qualitatively driven approach. TIM-Online now enables to conduct such type of research on a quantitative level as well. However, in order to retrieve data via the Internet from large amounts of viewers while they are viewing, a representative panel of ADSL and cable users had to be recruited first. Furthermore, innovative software had to be developed to collect all viewers’ real-time ratings properly.
Solution:	A representative sample of viewers participated via their home PCs and broadband Internet connections. All real-time ratings and answers to specific programme-related questions were included in our report. The Data Analyser™ enabled our clients to view all (aggregated or individual) responses, which are simultaneously synchronised with the video material in real-time.